n many cases, it's "I like Joe Satriani. Joe Satriani plays Ibanez guitars. I'll buy an Ibanez".Sometimes its: "This guitar looks cool. I'll get that one"If you want to analyze things further, you can start looking as a flow chart:
- determine pickup configuration. Do you prefer humbuckers or single coils. Do you want HH, HSS, SSS, etc.
- Single or double-cutaway.
- Neck radius
- Budget (that might actually be element 0 in the list)
- Tremolo or Trem-o-no.
- quality
- feel
- looks
- etc.